Wine tourism in Mallorca
Mallorcan wine is one of the Mediterranean’s best-kept secrets. Native grapes, wineries with history, and a landscape of vineyards that in autumn turns to gold. At Lurion, we design completely private wine tourism routes in Mallorca: winery visits, guided tastings, and pairings that turn wine into a way to discover the island.
Wine tourism in Mallorca with private winery visits and exclusive tastings
Mallorca has two native protected designations of origin—Binissalem and Pla i Llevant—and a growing production of “vinos de la tierra” (wines of the land) that are conquering the best tables in Europe. With Lurion, wine tourism in Mallorca goes beyond the tasting: it’s an immersion in the island’s wine-growing landscape, in the history of the families that have been cultivating the vineyards for generations, and in the unique flavors that only Mallorcan soil can provide.
The wine route through Binissalem is the epicenter of wine tourism in Mallorca. This designation of origin, the oldest in the islands, produces characterful reds based on the Manto Negro grape. We visit wineries with history and true pedigree where the tasting becomes a masterclass in Balearic viticulture. The wine tourism route through Pla i Llevant reveals the island’s other major wine-growing area: younger, more experimental, with producers who are redefining Mallorcan wine. Callet, Fogoneu, Prensal Blanc: native varieties that produce wines with unique personality, ideal for curious palates. For an even more intimate experience, private visits to Mallorca’s wine estates combine the tasting with a view of the entire process: the vineyard, the winery, the fermentation. Some estates allow arrival directly by helicopter— a combined experience available with Lurion—for a truly singular arrival.
Wine tourism routes in Mallorca: wineries of Binissalem, Pla i Llevant, and inland estates
What’s included in wine tourism in Mallorca with Lurion
- Private visit to selected wineries on the island
- Option to combine with a helicopter flight, a classic car tour, or gastronomy
- A personalized route through one or more wine-growing areas
- Private transfer from your accommodation included
- Pairing with seasonal local products
- Guided tasting with an expert sommelier in Mallorcan wines
Additional services available
- Direct purchase of wines at the winery, with shipping included
- Private tasting at an estate with a pairing of Mallorcan cuisine
- Combination with a helicopter flight to the winery
- Photographic route between vineyards
- Gift voucher valid for 12 months.
Customer reviews about wine tourism in Mallorca
I had never tried Mallorcan wines before, and I left an absolute fan. The sommelier was exceptional and the winery, out of this world.Claire Dupont
We combined the classic car tour with the winery visit. It was the perfect day: driving, scenery, wine, and gastronomy. All Lurion.Roberto Ferrández
The private visit to the estate was an anniversary gift. The hosts, the pairing, the tasting at sunset among the vineyards. Absolutely unforgettable.James & Sarah Whitfield
I knew Spanish wine, but discovering Mallorca’s native grapes was a revelation. An experience I recommend to any wine lover.Hans Weber
Common questions about wine tourism in Mallorca
¿Cuántas bodegas se visitan en la ruta?
Dependiendo de la duración y la ruta elegida, visitamos entre una y tres bodegas. Priorizamos la profundidad de la experiencia sobre la cantidad.
¿Es necesario saber de vino para disfrutar del enoturismo?
En absoluto. Nuestras catas están diseñadas para todos los niveles, desde el curioso sin experiencia hasta el sommelier profesional. El guía adapta el contenido al perfil del grupo.
¿Está incluido el traslado a las bodegas?
Sí. Organizamos el transporte privado desde tu alojamiento hasta las bodegas y el regreso. No hay que preocuparse por nada.
¿Se puede comprar vino directamente en las bodegas?
Sí. La mayoría de bodegas ofrecen venta directa y en algunos casos gestionamos el envío a tu domicilio.
